6 Ways You Can Find New Clients

 

There’s a good chance if you’re a small business owner like I am, your brain is already focused on what your business will look like by the end of 2023. One big area that I think about is growth. How can I sustainably grow my business? Where should I seek out new opportunities? How can I build a great team and lead my team to the next level?

It can be overwhelming to think about these things all at once, which is why I’m sharing with you my plan and some tried and true tips if some of your goals for 2023 is to drum up new business and take on new clients. I think the very first thing we all need to know is where to find the right people for our business.

In a perfect world, new clients would seek YOU out – but if you aren’t at that point yet, don’t worry. It can take some time and experience to get there. In the meantime, here are 6 ways you can find new clients at any time.

👋 Reach out to your network.

You’ve got to start somewhere, so it might as well be with people who already know and like you! Your network could include former coworkers, friends, family, or volunteer or social organizations you belong to and even former employers. Don’t be discouraged if friends and family don’t immediately support you!

🤓 Be a helpful resource online.

One method for finding new clients through social media is by joining a Facebook Group such as this one. Engage in conversations and dedicate yourself to being a useful RESOURCE. That way, once an opportunity comes up, you’ll be a natural fit as you’re already someone that has built trust and credibility in the group.

📍Focus on local clients.

Connect with local businesses either in person or by reaching out to them on social or through email. It’s important to mention the fact that you’re local as that automatically builds connection and gives you something in common. In my case my best clients happen to be in Florida because that’s where I built my prior business and fortunately that has worked out for me.

💬 Ask for referrals.

Current clients are your best advocates. They know exactly what it’s like to work with you and can attest to the stellar services you provide. If they’re happy with your work, they should have no problem letting others know how great you are to work with, too!

📬 Try out cold emails or messaging.

Hear me out: there are plenty of non-cringey ways to use cold emails to get new clients. The first step is to do your research. Find out who the best person to contact is and figure out a way to personalize your email to them. Whatever you do, don’t send a canned email — that is the quickest way to end up in someone’s trash folder.

⚡️Follow up with past clients.

Just like your current clients, past clients also know exactly what it’s like to work with you, so the know, like, trust factor is already there. This makes it even easier to land new projects without the added pressure of pitching yourself and your services.

These are just some of my tried and true methods and places to find new clients. But there are plenty of creative ways to land more clients! Experiment and put yourself out there. Once you have a steady stream of client work coming in, you’ll have a solid base to work from and can build your business from there.

Eventually, your work will speak for itself so you can stop searching and maybe even have a waitlist of clients who found YOU because of the great work you’ve produced just like us! These tips also work great for nonprofit fundraising, sponsorship and event marketing.

 

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