Benefits of Cause Related Marketing Campaigns

Cause-related marketing (CRM) is a mutually beneficial partnership between a for-profit company and a non-profit organization, designed to create a positive social or environmental impact while enhancing the company's reputation and bottom line. 

CRM campaigns typically involve the company making a donation or taking some other action to support the cause, while promoting the partnership through various marketing channels. In this blogpost, we will explore the benefits of Cause Related Marketing and why it has become such a popular marketing strategy for businesses of all sizes.

One of the most significant benefits of CRM is the positive impact it can have on a company's reputation and brand image. Consumers are increasingly concerned about social and environmental issues, and they expect companies to take responsibility for the impact they have on society. By aligning with a cause that resonates with their customers, companies can demonstrate their commitment to making a difference and improve their reputation in the process. A study by Cone Communications found that 87% of consumers would switch to a brand that supports a cause they care about, given similar price and quality. 

Another advantage of CRM is the potential to increase sales and customer loyalty. When customers know that their purchase will support a cause they care about, they are more likely to feel good about their decision and develop a stronger connection with the brand. According to a survey by Nielsen, 55% of global consumers are willing to pay more for products and services from companies that are committed to making a positive impact on society and the environment. Additionally, CRM campaigns can create buzz and generate media coverage, which can lead to increased exposure and sales. 

CRM can also have a positive impact on the non-profit organization involved in the partnership. By partnering with a for-profit company, non-profits can access new sources of funding and resources, which can help them achieve their mission. Additionally, the exposure generated by the partnership can help raise awareness about the nonprofit organizations mission and attract new supporters. In some cases, the partnership can even lead to long-term collaborations between the company and the non-profit organization. 

Finally, CRM can have a positive impact on society and the environment. By supporting a cause, companies can help address social and environmental issues, such as poverty, hunger, climate change, healthcare and education. These issues are often complex and require the involvement of multiple stakeholders, including the private sector. By partnering with non-profits, companies can leverage their resources and expertise to make a meaningful difference in their communities.

As you can see cause-related marketing offers numerous benefits to both for-profit companies and non-profit organizations. By aligning with a cause, companies can improve their reputation, increase sales, and make a positive impact on society and the environment. Non-profit organizations, in turn, can access new sources of funding and resources, raise awareness about their cause, and achieve their mission. As consumers become increasingly concerned about social and environmental issues, cause-related marketing is likely to become an even more popular and effective marketing strategy in the future.

If your company or nonprofit is ready to explore cause related marketing campaigns and mutually beneficial partnerships we can help. Book a FREE 30 Minute Discovery call 

or email info@bizboom360.com  Subject Line: Cause Related Marketing 

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5 Strategic Reasons For A Marketing Budget

        A marketing budget is a crucial component of any business's financial planning. It is an essential tool that enables business owners to effectively and efficiently allocate resources to marketing activities, ensuring that they achieve the best possible return on their exposure investment. In this blog post, we will discuss the importance of a marketing budget and how it can impact your business success.

1. A marketing budget allows business owners to identify their priorities and set clear objectives for their marketing campaigns. By allocating a specific dollar amount for marketing activities, business owners can make informed decisions about the marketing channels they wish to focus on and determine the appropriate amount of resources to allocate to each channel. This helps businesses owners stay focused on their marketing objectives and goals.

2. A marketing budget helps businesses owners manage their finances more effectively. It enables business administrators and managers to strategically plan their marketing expenses every quarter, ensuring that they don't overspend or run out of money midway through a marketing campaign. This is particularly important for small business owners that may have limited financial resources.

3. A marketing budget enables business owners to measure their marketing efforts and evaluate their success. By tracking their marketing expenses and monitoring their results, business owners and administrators can determine which marketing channels are most effective for their business and adjust their budget accordingly. This helps businesses optimize their marketing campaigns and ensure that they are getting the best possible return on their investment.

4. A marketing budget can help businesses stay competitive and stand out from their competitors. By investing in marketing activities that are relevant and impactful to their target audience, businesses can build brand awareness, attract new customers, and retain existing ones. This can help businesses to stay ahead of their competitors and maintain a strong market position.

Finally, a marketing budget can help businesses to identify areas for improvement and make necessary adjustments. By monitoring their marketing activities and measuring their success, business owners can identify areas that need improvement and make necessary changes. This can help businesses to continuously improve their marketing efforts and stay ahead of changing market trends and consumer behaviors.

So as you can see a marketing budget is a crucial component of any business's financial planning. It enables businesses to identify their priorities, manage their finances more effectively, measure their marketing efforts, stay competitive, and identify areas for improvement. As such, businesses that prioritize their marketing budget are more likely to succeed in today's competitive marketplace.

Do you have a marketing budget? Do you need help figuring out how to best invest your marketing dollars? We can help! email info@bizboom360.com Subject line: Marketing Budget 

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Event Sponsorships as a Marketing Tool

Event sponsorship is a marketing technique where a company provides financial or material support for an event in exchange for exposure to the event's audience. In recent years, event sponsorships have become increasingly popular as a way for companies to gain brand recognition and build relationships with their target audience.

This blog post will discuss the benefits of event sponsorships for companies, the types of events that are often sponsored, and the keys to successful event sponsorships.

The benefits of event sponsorships are numerous. One of the primary advantages is that they provide a way for companies to increase brand awareness. By sponsoring an event, a company can get its name in front of a large audience that is interested in the same industry or topic. This exposure can lead to increased sales and brand recognition over time.

Event sponsorships can also be used to build relationships with potential customers, partners, and investors. By providing financial or material support for an event, companies can show their commitment to the industry or cause and build goodwill with attendees.

There are many types of events that are often sponsored, including sports events, festivals, trade shows, conferences, and charity events. Sports events are popular for sponsorships because they often have a large and engaged audience. Festivals are also popular because they typically draw a diverse crowd of people who are interested in music, art, or food.

Trade shows and conferences are often sponsored by companies in the industry because they offer an opportunity to showcase products and services to a targeted audience. Charity event sponsorship are a great  way for companies to show their support for a cause and build goodwill with attendees.

Successful event sponsorships require careful planning and execution. The first step is to identify the right event to sponsor. This requires research into the audience demographics, size of the event, and the type of exposure that will be provided.

Once an event has been selected, the company should negotiate a sponsorship package that meets its needs and budget. This package should include branding opportunities, such as signage, logos, and product placement, as well as opportunities to interact with attendees, such as speaking engagements or product demonstrations.

Another key to successful event sponsorships is activation. This refers to the activities that the company does to engage with attendees and make the most of its sponsorship.

“ Activation ” can include promotional giveaways, interactive displays, and social media campaigns. These activities should be designed to create a memorable experience for attendees and reinforce the company's branding message.

BizBoom360 One Stop Solutions recognizes that event sponsorships can be a powerful marketing tool for companies looking to increase brand awareness and build relationships with their target audience. By sponsoring the right event and executing a well-planned activation strategy, businesses of all sizes can maximize the benefits of their sponsorship and achieve their marketing goals.

If your business needs help finding the correct sponsorship opportunity to reach their target audience or developing a cause related marketing campaign we can help. 

Email Info@BizBoom360.com Subject Line: Event Sponsorship

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The Power of Social Sales

Social selling is a relatively new approach to sales that leverages the power of social media to connect with customers, build relationships, and ultimately, drive revenue growth. Rather than relying on traditional sales techniques, such as cold calling or door-to-door sales, social selling involves using social media platforms like LinkedIn, Twitter, and Facebook to engage with customers and prospects.

At its core, social selling is about building relationships with customers by providing them with valuable content and insights, rather than simply pitching products or services. By doing so, social sellers can establish themselves as trusted advisors, making it more likely that customers will turn to them when they are ready to make a purchase.

One of the key advantages of social selling is that it allows business owners, consultants and salespeople to connect with clients and customers on their own terms. Instead of interrupting potential customers with unsolicited sales pitches, social sellers can engage with them on social media platforms where they are already spending time. This makes it easier to start conversations, build relationships, and ultimately, close deals.

In addition, social selling allows business owners to tap into the power of social proof. Social proof refers to the idea that people are more likely to trust and buy from companies that are recommended by their peers. By building a strong presence on social media and leveraging the endorsements and recommendations of existing customers, social sellers can create a powerful sense of social proof that can help drive sales.

Another key advantage of social selling is that it allows salespeople to access a wealth of data and insights about their customers and prospects. Social media platforms provide a treasure trove of information about people's interests, preferences, and behaviors, which can help salespeople tailor their sales pitches and messages to better resonate with their target audience. By leveraging this data, "social sellers" can create more effective sales strategies and drive better results.

However, it's important to note that social selling isn't just about using social media to sell products or services. Rather, it's about building long-term relationships with customers by providing them with valuable content and insights. This means that  business owners as "social sellers" need to be committed to providing value to their customers, even when there's no immediate sale on the horizon.

Overall, social selling is an increasingly important approach to sales in today's digital age. By leveraging the power of social media to connect with customers, build relationships, and provide value, business owners can create a more effective and efficient sales process that can drive revenue growth over the long term. Whether you're a salesperson looking to boost your results, or a business owner looking to improve your overall sales strategy, social selling is a powerful tool that should not be overlooked.

If you do not have a social media marketing and advertising strategy to drive sales it's time to start thinking about it. If your existing strategy isn't working we can help you review, modify and implement and individualized action plan for your business. We offer a free 30 Minute Discovery Call 

Email info@BizBoom360.com  Subject Line: Social Selling 

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5 Local Business Leads Generation Ideas

Finding local business leads can be a challenging task, especially if you are just starting out or have limited resources. However, with the right strategy and tools, you can identify potential customers in your local area and convert them into loyal clients. Here are some effective ways to find local business leads: 

1.   Use Online Directories: Online directories such as Google My Business, Yelp, and Yellow Pages are excellent resources for finding local business leads. You can search for businesses in your area and use filters to narrow down the results. Once you have identified potential leads, you can reach out to them via email or phone to introduce yourself and offer your services. 

2.   Attend Networking Events: Attending local networking events can be an effective way to meet other business owners and potential clients. Be sure to bring plenty of business cards and prepare a brief elevator pitch about your services. Engage in conversations with other attendees and exchange contact information with those who express interest in your business. 

3.   Offer Referral Incentives: Word-of-mouth referrals can be a powerful tool for generating new leads. Offer referral incentives to your existing clients to encourage them to refer their friends and family to your business. This can be in the form of a discount or a free service. 

4.   Use Social Media: Social media platforms such as Facebook, LinkedIn, and Twitter can be valuable resources for finding local business leads. Join local groups and engage with other members by commenting on their posts and sharing valuable information. You can also use targeted ads to reach potential clients in your area. 

5.  Partner with Other Local Businesses: Partnering with other local businesses can help you tap into their existing customer base and generate new leads. Identify complementary businesses that share your target audience and explore ways to collaborate on marketing campaigns or promotions. 

Stay focused and give yourself time. Finding your ideal customer within local business leads requires a combination of online and offline strategies. By leveraging the power of online directories, networking events, referral incentives, social media, and partnerships with other local businesses you will expand your reach and organically connect with potential clients in your area over time. Remember to track your results and adjust your approach as needed to ensure continued success.

If you are struggling with business leads for your business we can help guide you in the process of implementing the above reference strategies.

Email Info@bizboom360.com  Subject Line: Lead Generation.

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7 Cold Calling Strategies for Success

Cold calling is a marketing technique where a business owner, consultant or  salesperson contacts individuals or businesses that they have no prior relationship with in order to introduce them to a product or service. 

Here are 7 Strategies for Effective Cold Calling:

Do your research: Before making any calls, research your target market to learn as much as you can about their needs and pain points. This will help you tailor your pitch to their specific needs.

Prepare your script: A well-prepared script will help you stay on track and ensure you don't forget any key points. However, avoid sounding robotic or reading from a script word-for-word. Instead, use it as a guide to keep the conversation focused.

Start with a strong opening: You have only a few seconds to capture the prospect's attention, so start with a strong opening that engages them and makes them want to hear more. 

Listen more than you talk: It's important to let the prospect talk and express their needs and concerns. Listen carefully and ask relevant questions to show you understand their needs.

Keep it short and sweet: Respect the prospect's time and keep your call concise and to the point. Don't overload them with too much information, and be prepared to answer any questions they may have. 

Follow up: If the prospect is interested but not ready to commit, follow up with them in a timely manner. This shows that you're serious about building a relationship and that you value their business.

Be persistent but respectful: Don't give up after one unsuccessful call, but don't be overly aggressive or pushy. Respect the prospect's decision and be open to hearing their feedback.

Finally, remember, cold calling can be challenging, but with the right approach and mindset, it can also be a powerful tool for building your business. Do you have a "practice" partner or "cold calling" coach? Personally, I practice in front of the mirror all the time!

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10 April Fundraising Ideas

Not too hot; not too cold. Spring brings a breath of fresh air, literally, so take advantage and breathe deep! Keep the fundraisers active—kids of all ages have been cooped up for months, so parents of all stripes will want to take part in anything that lets them leave that excess energy behind.

Spring is the season of birth and newness. Go with fresh ideas and themes, and go hard on the veggies. Forget being sensible. Shake out the wrinkles and just go for your goals! Here my list of 10 April Fundraising Ideas for Your Nonprofit.

1. Autism Awareness Month (April)

The best way to acknowledge Autism Awareness Month is to bring autistic people into the planning. With their creativity and guidance, you can come up with a fundraiser to remember! Don't be one of those ableist organizations that decide what's best without the valuable input of those you are serving. Autism is a SPECTRUM disorder which means that there is a wide range of function and/or cognitive impairment. Try to create opportunities for your entire constituency to participate and engage.  

2. Ramadan (Dates vary each year)

Encourage supporters to give something up during the month of Ramadan, like coffee, and donate the savings.

3. National Public Health Week (Dates vary. It’s always the first full week of April.)

Created by the American Public Health Association, National Public Health Week is a great opportunity for fundraising for organizations that do work that supports health and well-being. Use this week to highlight programs that connect with the theme of the week and ask supporters to make a donation to support those programs. 

4. April Fools Day (April 1)

Nonprofits have executed some epic April Fools Day pranks and some have parlayed their pranks into fundraising asks. Have fun and give yourself permission to creative with it! 

5. Siblings Day (April 10)

Ask your supporters to make a donation in honor of their sibling. This can be an especially meaningful ask if your nonprofit works with children and families. 

5. Passover (Dates vary each year)

By keeping in mind freedom during Passover, the Jewish holiday that celebrates freedom from slavery in Egypt, you can acknowledge the struggle and help ensure that modern day slavery and systemic oppression are stamped out.

6. Earth Day (April 22)

If your organization does environmental work of any kind, Earth Day is a prime fundraising opportunity. Use the day to make a case for the importance of a particular project your nonprofit is working on. You could also host an Earth Day-themed fundraising event. Many people observe “Earth Hour,” which happens around Earth Day. This is when people turn off any non-essential lights as a demonstration of their commitment to the earth. You could choose to host your fundraising event during Earth Hour by candlelight for some extra ambiance!

7. Flower or Plant Fundraisers

Springtime is a great time for gardening. Your nonprofit can partner with a local nursery or plant grower for a flower or plant fundraiser. Alternatively, you could do a flower delivery fundraiser that’s timed with Easter.

8. Yom HaShoah (April 17-18)

Holocaust Remembrance Day

 9. Laylat al-Qadr (April 17)

A holy night in a holy month, Laylat al-Qadr is the night that the Koran was revealed to the prophet Muhammad. It's a significant day of recognition to Muslim people.

 10. Honesty Day (April 30)

The foil to April Fools Day at the beginning of April, your nonprofit can use this day to get real with supporters about what’s happening behind the scenes at your organization and make an ask to support an initiative. Or, get honest about the state of the problem your organization is working to solve. You don’t have to present it as doom and gloom, just honestly lay out the facts. Transparency is trending, after all.

Let’s spring into action, Fundraiser! Good luck with your Spring fundraisers! 

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Do You Know Your Google Search Ranking?

 

Is your business listed in Google? Do you know your Google Search Ranking? Have you ever thought "why does google hate me?" You're a good business owner, treat people right and offer excellent service or an excellent product. So why is your business not easily found on Google or any other search engine? Are you tired of watching your competitors get more business?

Today I am sharing 3 Tips to Turn Things Around in as little as one week!

TIP 1: Build local citations.  *Citation Factors - When the overall set of citations a local business has developed contains inaccurate, conflicting or duplicate information, it can negatively impact local rankings. Additionally, a business which has not developed a competitive number of citations on high-quality, relevant platforms may find itself at a disadvantage compared to more motivated nearby competitors. There are over 90  different sites to host your business citations.  *A business citation is also known as a business directory listing.

TIP 2: Have a Landing Page or Website. At the very least have a landing page or One-Page Website. Have you ever searched online for a product or service and then went and purchased from the business without a website? Plus, Google will “crawl the web” and find your site which is good for your overall ranking. You can do this yourself but just remember, you're not a website designer and you have a business to run. Set up a FREE consultation with me so we can discuss your options or reach out to a reputable web designer of your choice.

TIP 3: Blogging or Posting to Social. are both great ways to organically attract users to your business. The easiest way to organically attract users is by creating content (in your blog or social posts) with words and phrases that match commonly searched terms — keywords — that relate to your industry and your business. Use hashtags and create reels.

I'd love to share some other strategies for your business with you. As you probably saw by now, I know a thing or two about what I am talking about. You might be wondering... "Are you just trying to sell me something?" Well, the straight answer is yes, BUT only if I can actually help you increase your web traffic and customer activity. That's why I believe in providing value in advance, for free, sharing useful tips and the ingredients for success but if you want the full recipe AND the secret sauce we a going to have to talk.

Am available by appointment only and I only work with 6 clients at a time during the duration of our retainer agreement so that I can give your business the attention it deserves. Don’t wait. My calendar fills pretty fast email info@bizboom360.com

Is Your Brand Consistent?

 

Often in business, we have so many great ideas and different avenues we want to walk down and that’s great! As entrepreneurs, it’s necessary to be ready to grow, to thrive, to reach for more. The pitfall is how easy it is to allow your business to be inconsistent, often in the way, it’s branded.

 

What is consistency in a brand? A prime example, if you see a rounded, yellow, ‘M’ what is the first thing that comes to mind? Yes, McDonald’s. How about a cherry red target? Target, of course. Not to mention the famous Nike ‘swoop’. You see the image and instantly know the name with nothing else needed. We recognize these symbols immediately! They’re a few of the biggest brands in the world, and they got that way by staying consistent with their brand. You know what to expect when you get something from them, and you can immediately identify them on sight. By using consistent colors, fonts, and one specific message to get across their businesses have stood the test of time.

 

Consistency does not mean that all your advertising should be the same. Especially with the constant wave and trends of social media, there are countless ways to share your message and showcase your brand. However, it should look like it’s coming from the same company. We do this by knowing the message and values of the company. Are you fun, innovative, serious, traditional, or modern? An eco-conscious brand would be different from real estate, or a pet food retailer. Have a palette of colors that identify with who you are. A great tip is to look up how colors make you feel. Certain shades of blue are calming and tranquil. Red can be powerful, alerting and energizing. When you know the message and tone of your brand, the colors simply allow that to shine through!

 

By visually identifying your brand consistently people will begin to recognize you, refer you to others and your business will certainly grow!