Benefits of Cause Related Marketing Campaigns

Cause-related marketing (CRM) is a mutually beneficial partnership between a for-profit company and a non-profit organization, designed to create a positive social or environmental impact while enhancing the company's reputation and bottom line. 

CRM campaigns typically involve the company making a donation or taking some other action to support the cause, while promoting the partnership through various marketing channels. In this blogpost, we will explore the benefits of Cause Related Marketing and why it has become such a popular marketing strategy for businesses of all sizes.

One of the most significant benefits of CRM is the positive impact it can have on a company's reputation and brand image. Consumers are increasingly concerned about social and environmental issues, and they expect companies to take responsibility for the impact they have on society. By aligning with a cause that resonates with their customers, companies can demonstrate their commitment to making a difference and improve their reputation in the process. A study by Cone Communications found that 87% of consumers would switch to a brand that supports a cause they care about, given similar price and quality. 

Another advantage of CRM is the potential to increase sales and customer loyalty. When customers know that their purchase will support a cause they care about, they are more likely to feel good about their decision and develop a stronger connection with the brand. According to a survey by Nielsen, 55% of global consumers are willing to pay more for products and services from companies that are committed to making a positive impact on society and the environment. Additionally, CRM campaigns can create buzz and generate media coverage, which can lead to increased exposure and sales. 

CRM can also have a positive impact on the non-profit organization involved in the partnership. By partnering with a for-profit company, non-profits can access new sources of funding and resources, which can help them achieve their mission. Additionally, the exposure generated by the partnership can help raise awareness about the nonprofit organizations mission and attract new supporters. In some cases, the partnership can even lead to long-term collaborations between the company and the non-profit organization. 

Finally, CRM can have a positive impact on society and the environment. By supporting a cause, companies can help address social and environmental issues, such as poverty, hunger, climate change, healthcare and education. These issues are often complex and require the involvement of multiple stakeholders, including the private sector. By partnering with non-profits, companies can leverage their resources and expertise to make a meaningful difference in their communities.

As you can see cause-related marketing offers numerous benefits to both for-profit companies and non-profit organizations. By aligning with a cause, companies can improve their reputation, increase sales, and make a positive impact on society and the environment. Non-profit organizations, in turn, can access new sources of funding and resources, raise awareness about their cause, and achieve their mission. As consumers become increasingly concerned about social and environmental issues, cause-related marketing is likely to become an even more popular and effective marketing strategy in the future.

If your company or nonprofit is ready to explore cause related marketing campaigns and mutually beneficial partnerships we can help. Book a FREE 30 Minute Discovery call 

or email info@bizboom360.com  Subject Line: Cause Related Marketing 

WE HELP YOU 

• Discover - Identify Problems
• Evaluate - Development Strategy 
• Implement - Actionable Solutions

YOUR SUCCESS IS OUR SUCCESS!!

Event Sponsorships as a Marketing Tool

Event sponsorship is a marketing technique where a company provides financial or material support for an event in exchange for exposure to the event's audience. In recent years, event sponsorships have become increasingly popular as a way for companies to gain brand recognition and build relationships with their target audience.

This blog post will discuss the benefits of event sponsorships for companies, the types of events that are often sponsored, and the keys to successful event sponsorships.

The benefits of event sponsorships are numerous. One of the primary advantages is that they provide a way for companies to increase brand awareness. By sponsoring an event, a company can get its name in front of a large audience that is interested in the same industry or topic. This exposure can lead to increased sales and brand recognition over time.

Event sponsorships can also be used to build relationships with potential customers, partners, and investors. By providing financial or material support for an event, companies can show their commitment to the industry or cause and build goodwill with attendees.

There are many types of events that are often sponsored, including sports events, festivals, trade shows, conferences, and charity events. Sports events are popular for sponsorships because they often have a large and engaged audience. Festivals are also popular because they typically draw a diverse crowd of people who are interested in music, art, or food.

Trade shows and conferences are often sponsored by companies in the industry because they offer an opportunity to showcase products and services to a targeted audience. Charity event sponsorship are a great  way for companies to show their support for a cause and build goodwill with attendees.

Successful event sponsorships require careful planning and execution. The first step is to identify the right event to sponsor. This requires research into the audience demographics, size of the event, and the type of exposure that will be provided.

Once an event has been selected, the company should negotiate a sponsorship package that meets its needs and budget. This package should include branding opportunities, such as signage, logos, and product placement, as well as opportunities to interact with attendees, such as speaking engagements or product demonstrations.

Another key to successful event sponsorships is activation. This refers to the activities that the company does to engage with attendees and make the most of its sponsorship.

“ Activation ” can include promotional giveaways, interactive displays, and social media campaigns. These activities should be designed to create a memorable experience for attendees and reinforce the company's branding message.

BizBoom360 One Stop Solutions recognizes that event sponsorships can be a powerful marketing tool for companies looking to increase brand awareness and build relationships with their target audience. By sponsoring the right event and executing a well-planned activation strategy, businesses of all sizes can maximize the benefits of their sponsorship and achieve their marketing goals.

If your business needs help finding the correct sponsorship opportunity to reach their target audience or developing a cause related marketing campaign we can help. 

Email Info@BizBoom360.com Subject Line: Event Sponsorship

WE HELP YOU 

• Discover - Identify Problems
• Evaluate - Development Strategy 
• Implement - Actionable Solutions

YOUR SUCCESS IS OUR SUCCESS!!

10 April Fundraising Ideas

Not too hot; not too cold. Spring brings a breath of fresh air, literally, so take advantage and breathe deep! Keep the fundraisers active—kids of all ages have been cooped up for months, so parents of all stripes will want to take part in anything that lets them leave that excess energy behind.

Spring is the season of birth and newness. Go with fresh ideas and themes, and go hard on the veggies. Forget being sensible. Shake out the wrinkles and just go for your goals! Here my list of 10 April Fundraising Ideas for Your Nonprofit.

1. Autism Awareness Month (April)

The best way to acknowledge Autism Awareness Month is to bring autistic people into the planning. With their creativity and guidance, you can come up with a fundraiser to remember! Don't be one of those ableist organizations that decide what's best without the valuable input of those you are serving. Autism is a SPECTRUM disorder which means that there is a wide range of function and/or cognitive impairment. Try to create opportunities for your entire constituency to participate and engage.  

2. Ramadan (Dates vary each year)

Encourage supporters to give something up during the month of Ramadan, like coffee, and donate the savings.

3. National Public Health Week (Dates vary. It’s always the first full week of April.)

Created by the American Public Health Association, National Public Health Week is a great opportunity for fundraising for organizations that do work that supports health and well-being. Use this week to highlight programs that connect with the theme of the week and ask supporters to make a donation to support those programs. 

4. April Fools Day (April 1)

Nonprofits have executed some epic April Fools Day pranks and some have parlayed their pranks into fundraising asks. Have fun and give yourself permission to creative with it! 

5. Siblings Day (April 10)

Ask your supporters to make a donation in honor of their sibling. This can be an especially meaningful ask if your nonprofit works with children and families. 

5. Passover (Dates vary each year)

By keeping in mind freedom during Passover, the Jewish holiday that celebrates freedom from slavery in Egypt, you can acknowledge the struggle and help ensure that modern day slavery and systemic oppression are stamped out.

6. Earth Day (April 22)

If your organization does environmental work of any kind, Earth Day is a prime fundraising opportunity. Use the day to make a case for the importance of a particular project your nonprofit is working on. You could also host an Earth Day-themed fundraising event. Many people observe “Earth Hour,” which happens around Earth Day. This is when people turn off any non-essential lights as a demonstration of their commitment to the earth. You could choose to host your fundraising event during Earth Hour by candlelight for some extra ambiance!

7. Flower or Plant Fundraisers

Springtime is a great time for gardening. Your nonprofit can partner with a local nursery or plant grower for a flower or plant fundraiser. Alternatively, you could do a flower delivery fundraiser that’s timed with Easter.

8. Yom HaShoah (April 17-18)

Holocaust Remembrance Day

 9. Laylat al-Qadr (April 17)

A holy night in a holy month, Laylat al-Qadr is the night that the Koran was revealed to the prophet Muhammad. It's a significant day of recognition to Muslim people.

 10. Honesty Day (April 30)

The foil to April Fools Day at the beginning of April, your nonprofit can use this day to get real with supporters about what’s happening behind the scenes at your organization and make an ask to support an initiative. Or, get honest about the state of the problem your organization is working to solve. You don’t have to present it as doom and gloom, just honestly lay out the facts. Transparency is trending, after all.

Let’s spring into action, Fundraiser! Good luck with your Spring fundraisers! 

WE HELP YOU 

• Discover - Identify Problems
• Evaluate - Development Strategy 
• Implement - Actionable Solutions

YOUR SUCCESS IS OUR SUCCESS!!

6 Ways You Can Find New Clients

 

There’s a good chance if you’re a small business owner like I am, your brain is already focused on what your business will look like by the end of 2023. One big area that I think about is growth. How can I sustainably grow my business? Where should I seek out new opportunities? How can I build a great team and lead my team to the next level?

It can be overwhelming to think about these things all at once, which is why I’m sharing with you my plan and some tried and true tips if some of your goals for 2023 is to drum up new business and take on new clients. I think the very first thing we all need to know is where to find the right people for our business.

In a perfect world, new clients would seek YOU out – but if you aren’t at that point yet, don’t worry. It can take some time and experience to get there. In the meantime, here are 6 ways you can find new clients at any time.

👋 Reach out to your network.

You’ve got to start somewhere, so it might as well be with people who already know and like you! Your network could include former coworkers, friends, family, or volunteer or social organizations you belong to and even former employers. Don’t be discouraged if friends and family don’t immediately support you!

🤓 Be a helpful resource online.

One method for finding new clients through social media is by joining a Facebook Group such as this one. Engage in conversations and dedicate yourself to being a useful RESOURCE. That way, once an opportunity comes up, you’ll be a natural fit as you’re already someone that has built trust and credibility in the group.

📍Focus on local clients.

Connect with local businesses either in person or by reaching out to them on social or through email. It’s important to mention the fact that you’re local as that automatically builds connection and gives you something in common. In my case my best clients happen to be in Florida because that’s where I built my prior business and fortunately that has worked out for me.

💬 Ask for referrals.

Current clients are your best advocates. They know exactly what it’s like to work with you and can attest to the stellar services you provide. If they’re happy with your work, they should have no problem letting others know how great you are to work with, too!

📬 Try out cold emails or messaging.

Hear me out: there are plenty of non-cringey ways to use cold emails to get new clients. The first step is to do your research. Find out who the best person to contact is and figure out a way to personalize your email to them. Whatever you do, don’t send a canned email — that is the quickest way to end up in someone’s trash folder.

⚡️Follow up with past clients.

Just like your current clients, past clients also know exactly what it’s like to work with you, so the know, like, trust factor is already there. This makes it even easier to land new projects without the added pressure of pitching yourself and your services.

These are just some of my tried and true methods and places to find new clients. But there are plenty of creative ways to land more clients! Experiment and put yourself out there. Once you have a steady stream of client work coming in, you’ll have a solid base to work from and can build your business from there.

Eventually, your work will speak for itself so you can stop searching and maybe even have a waitlist of clients who found YOU because of the great work you’ve produced just like us! These tips also work great for nonprofit fundraising, sponsorship and event marketing.

 

If you found value on this post LIKE & SHARE

WE HELP YOU 

• Discover - Identify Problems
• Evaluate - Development Strategy 
• Implement - Actionable Solutions

YOUR SUCCESS IS OUR SUCCESS!!

11 March Fundraising Ideas

If you a nonprofit it's important to remain fresh and relevant in your donors and community eyes while keeping your costs down so that you can utilize the majority of your operational funds to directly serve your constituency and impact your cause. At least that's what I look for in a nonprofit organization before I donate or get involved. How much money are they spending on their primary purpose and how much are they spending on "the rest"? That's why I love creative low cost fundraising projects that take advantage of existing opportunities for cause related marketing all year long.

11 Fun March Fundraising Ideas:

1. Women's History Month (March)

Forget about history, HERstory's where it's at. Run a monthlong peer-to-peer fundraiser focused on the contributions that women have made to your cause. No gimmicks, no hooks, just acknowledgement—and donations! 

2. Employee Appreciation Day (March 3)

Nonprofit staff could always use a little more love! Employee Appreciation Day is a fun and creative fundraising opportunity to highlight the hard work your staff does each and every day. Turn the email or social spotlight on your team today and ask supporters to donate to keep making their work possible. 

3. Easter Egg Hunt Fundraiser (Date varies each year)

I love Easter Egg hunts and they are a fun childhood tradition for many families. Your nonprofit can use this opportunity to host an Easter Egg hunt fundraiser and give kids a second (or maybe a third!) opportunity to hunt for Easter eggs this year. 

4. International Women’s Day (March 8)

Your nonprofit probably has more than a handful of reasons to celebrate women on International Women’s Day. Use this opportunity to raise money for programs that help women or ask your supporters to make a donation in honor of a woman in their lives. 

5. Daylight Savings (Date varies each year)

Daylight Savings in the Spring means we lose an hour of sleep (womp, womp), but you can turn it into an opportunity for your nonprofit to gain a donation! Although your supporters can’t magically get back an hour of their day, you can ask them to give the gift of “time” by donating to support staff time and salaries. 

6. Pi Day (March 14)

Get creative with your ask amount today and ask for a donation of $3.14 to celebrate Pi Day! 

7. Equal Pay Day (March 15)

It's a symbolic date, but it hits hard! Knowing that women have worked this long into the year, just to make what men earned the previous year... that stinks. Ask your supporters to donate $15 dollars to help bridge the gap, and help your organization give your employees a "Spring Bonus" in recognition for their hard work. 

8. Purim (Dates vary each year)

On this date of Jewish celebration, tradition and history reign supreme. And if you know us, you know exactly which tradition am going to highlight—that's right, costumes! While it's not necessarily the occasion to stock up on risqué ensembles, it could be the moment for a "Chopped"-style costume contest: give competitors a logo T-shirt, a pair of scissors, glue, and baubles, and see what they come up with! 

9. St. Patrick's Day (March 17)

Raise money by selling seed packets for clover! Follow up by asking for photos on social media and reward 4-leaf clovers with a virtual "pot o' gold"! 

10. Spring Equinox (March 20)

The first day of the new season brings fresh energy and gets us all excited for warmer weather! Use this day to put out a call for volunteers and supporters to “spring into action” and celebrate the new season. Get creative with your call to action. 

11. Spring Cleaning for Good

The Spring season often inspires people to clean out their closets and garages, and in general "KonMari" their lives. This year ask your supporters to donate their unwanted items to your organization for an epic garage sale hosted by your nonprofit.

Hope you guys have lots of fun with these ideas. Enjoy!

WE HELP YOU 

• Discover - Identify Problems
• Evaluate - Development Strategy 
• Implement - Actionable Solutions

YOUR SUCCESS IS OUR SUCCESS!!